Last spring, Chevrolet embarked on a new ad campaign. The campaign was referred to as the “Real People, Not Actors” campaign and pledged to include the opinions and perspectives of actual, everyday consumers in the brand’s commercials. This move has proven to be successful for the company, as Chevrolet saw sales increase each month since March 2015. Now, the campaign continues in a new Chevrolet Malibu ad titled “Unbranded.”
The concept of “Unbranded” is simple: strip the branding off of a 2016 Malibu and have normal people guess what kind of car it is. In practice, the concept works wonderfully. The ad features the first three people to see the unbranded vehicle to ask if it’s a Lexus, and one of them even estimates the cost to be somewhere in the range of $50,000 to $80,000. The Malibu is, of course, neither of those things, and the people featured in the commercial were suitably surprised when the car’s true identity was revealed with a price tag of $22,500.
More is planned for the Chevrolet Malibu ad campaign, including commercial spots that focus on features such as Apple CarPlay, Teen Driver, and Low Speed Front Automatic Braking. The “Unbranded” commercial, however, chooses to show off the 2016 Malibu’s sleek, upscale design in a way that feels honest and authentic.
There are still some Chevy Bonus Tag units to be had at Red Wing Chevrolet! We just added a new batch of Silverado trucks to the bonus tag list!
Take a look at our recent ad to see just how much you can save when you purchase one of these vehicles!
Stop in for a test drive or visit us online at redwingchev.com for more offer details.
Don’t forget, we like trades!
We do not see this come around too often! Right now at Red Wing Chevrolet you can get just about every new Chevrolet on our lot for 0% financing up to 72 months (oac). The offer excludes Chevrolet Camaro, Chevrolet Corvette and Chevrolet Colorado and some L series Equinox and Cruze. You need to hurry in if you are thinking of buying a new car or truck. Why use your own money when you can use GM’s!! I’ll post a link to our credit app at the bottom of this page.
Call or see us SOON for more details. This offer starts today – July 1st and WILL END July 9th!
Credit App for Red Wing Chevrolet Finance Dept.
For the second year in a row, Red Wing Chevrolet will host a blood drive at the Red Wing Chevrolet Buick Cadillac location. We set up the Red Cross on our show floor for the blood drive last year, this year they will be bringing the bus. Please check out the details on the poster. We would love to have EVERY time slot filled for this event. I’m getting the word out pretty early this time around, a month ahead of time. I gave blood for the first time last year, was I nervous…yes I was! The Red Cross Team will walk you through every step of the process. I believe it takes about 1/2 hour to 45 minutes. If you’ve ever considered taking the leap to donate, we look forward to seeing you in June!
Red Wing Chevrolet Buick Cadillac
Memorial Day is just around the corner. Red Wing Chevrolet would like to let everyone know we are OPEN that day from 9 – 5.
We’ll be grillin’ out from 11 – 1 so stop in for a burger! Also, register to win one of 6 gift cards we’re giving away to a local Red Wing Business. We’ll be drawing winners every hour on the hour starting at noon. Take a test drive in any new vehicle and you’ll earn the Red Wing Youth Baseball team $25.00 per test drive up to $400!
We’d also like to say THANK YOU to all the Military Veterans, Reserves , Active Duty and Retirees for all they do, past and present. We’d also like to remind you at Red Wing Chevrolet we have special vehicle pricing just for you.
“Now during Military Appreciation Month, all Veterans along with Active Duty, Reserves and Retirees are eligible for the Chevrolet Military Program.
Because those who serve deserve a great discount. At Red Wing Chevrolet, we are proud to extend our military discount to all Veterans along with Active Duty, Reserves and Retirees — including their spouses — of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount can be combined with most current incentives.”
Take a look at the great offers we have for you this week! Some new Chevrolet’s are 15% off of MSRP or…we have select Buicks that have $5000 in savings. Did you see the Silverado that is up to $10,000 in savings??!
Today is the day to find and test drive that new car you’ve been searching for. We’d love to take you out for a test drive today!
We’re excited to announce…
Red Wing Chevrolet will be hosting it’s 3rd annual car show this year on July 25th, 2015 from 10 – 2. This show is open to all vehicles and all classes.
We’ll give trophies to the top 3 vehicles. Voting will be peoples choice AND participant choice. We’ll have food available on site for purchase. You don’t want to miss out on some of the fabulous door prizes this year. You need to have a registered vehicle and be present to win. We always have a great turn out of vehicles and spectators at this event. We move all the vehicles on the “service” side entrance of our lot. What a sight to see when you drive by on Hwy 61! Our first year we had over 100 vehicles registered. Our staff always has a fun time at this event visiting with the participants and all the “car talk”. If you’re interested in registering a vehicle for the show, please feel free to give our Service Manager, Chris Larson a call at 651-267-4531.
I’ve given my top ten reasons to come out and check out the show:
1. Fresh air!
2. The view, rows and rows of new and old cars to check out
3. Community. You’re bound to see someone you know!
4. The food!
5. You won’t have to drive by and “wonder” what’s going on, you’ll already be here!
6. Kids! They love looking at cars. At least mine does!
7. You can walk around, take your time. We’re here ALL day! Well most of it, the event is from 10 – 2 but our dealerships open til 5
8. It’s FREE!
9. The memories! I bet a lot of people point at a car and say “I had one of those 67 whatever whatever’s…” (at least my Dad does!) The nostalgia alone is worth a stop here that day….
10. You can vote on who will be one of the top 3 winners for the trophy!
If even one reason has peaked your interest in this event, then stop out and we look forward to seeing you in July!