Chevy recently partnered with a growing spoken-word star, Prince Ea, to help write and record a new piece. This video and the lyrics celebrate the all-new 2016 Cruze, including its dynamic looks, smart design, and breakthrough technologies. The Prince Ea Chevrolet video is truly cutting edge.
According to Chevy, Prince Ea penned a completely unique and original piece for the video, including a parallel between the Cruze and his own hard work. Ea terms the Cruze a prime example of “hustle,” or what it means to have idea work-ethic. Prince Ea has more than half a million followers on YouTube.
“This tremendous work from Prince Ea is a way for us to have a meaningful conversation with an increasingly influential audience, and demonstrate that our Chevy values align with theirs,” said Paul Edwards, Chevrolet, U.S. vice president of marketing.
The new Cruze comes with tons of great options, including 4G LTE wireless, Android Auto, Apple CarPlay, and up to 40 mpg. There’s nothing quite like the new Chevrolet Cruze.