Buick is on the cutting-edge of luxury and technology, but it also leads the charge in the industry toward innovative design. To keep ahead of the competition, Buick plans to add three new colors for the 2018 Cascada this year, influenced by customer preferences in other industries, such as fashion and interior design.
What are these three new color options for the Buick Cascada? Carrageen Metallic, Dark Moon Blue Metallic, and Rioja Red Metallic, each more enticing than the last in the eyes of fashion designers and interior decorators.
In addition to the new colors for the 2018 Cascada, Buick will also be adding two new convertible tops for 2018 (Sweet Mocha and Malbec) and two additional exterior colors for the Sport Touring Dark Effects Package.
“Color is back,” explained Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver, or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.”
Existing color options for the Buick Cascada include Sport Red, Flip Chip Silver Metallic, Summit White, Ebony Twilight Metallic, and Smoked Pearl Metallic.
You can test drive the 2018 Buick Cascada here at Red Wing Chevrolet.
It’s no secret General Motors has been looking to rebrand the ol’ Buick lineup in every way possible. From advertisements to reshaping, designing, and engineering most of the lineup, the entry level luxury brand is slowly shedding its “old driver” vibe. That shedding was pushed further with Buick’s Super Bowl ad.
The ad features Odell Beckham Jr. and Emily Ratajkowski at a wedding. The bride and groom driver off in a two-door convertible, recognizable only as the Buick Cascada. Like most Super Bowl ads, there was a bit of humor leading up to the message.
Ratajkowski dives to catch the bouquet in a similar fashion to Odell Beckham Jr.’s touchdown catch in 2014. Wedding attendees comment on how she ‘Odelled it.”
The Buick Cascada is a sleek model with flowing curves from front to back, a design not typically associated with Buick until recently. It’s the first convertible the entry-level luxury automaker has created for the market in 25 years in a push to appeal to a younger audience.
“Our target audience is broad with an opportunity like this, but really it’s focused toward everyone who has either the wrong perception of Buick or no perception at all,” said Molly Peck, Buick’s director of marketing.
We here at Red Wing Chevrolet Buick Cadillac are waiting impatiently to see what the new commercial does to sales!
The best deals of the year aren’t over quite yet! The Holiday Bonus Tag offers are extended into the new year but will end on January 4th! Red Wing Chevrolet will be closed January 1st but will resume regular business hours on Saturday January 2nd. We look forward to seeing you and wish you the very best in 2016!
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We have refreshed our selection of Chevy Bonus tag vehicles. You don’t want to miss out on this sale!
New 2015 City Express MSRP $25,085 on sale for $21,500
New 2015 Cruze MSRP $22,150 on sale for $19,500
New 2016 Equinox MSRP $31,125 on sale for $28,800
New 2015 Impala MSRP $28,780 on sale for $25,000
New 2500 Silverado Crew Cab MSRP $60,375 on sale for $53,400 …
We have many more Chevy Bonus Tag units in stock, stop in and see us for a test drive today before these vehicles are gone!
All sale prices do not include tax and offers will end 9/30/2015~
There are still some Chevy Bonus Tag units to be had at Red Wing Chevrolet! We just added a new batch of Silverado trucks to the bonus tag list!
Take a look at our recent ad to see just how much you can save when you purchase one of these vehicles!
Stop in for a test drive or visit us online at redwingchev.com for more offer details.
Don’t forget, we like trades!
Red Wing Chevrolet Buick Cadillac once again has earned the dealership Mark of Excellence Award for 2014. I am so proud of our dealership, staff, co-workers and customers for helping us achieve this goal for two years in a row! We earned awards this year for both Chevrolet and Buick. Out of 15 dealerships, we were one of only two to earn both.
General Motors honored many members of the sales and service teams at Red Wing Chevrolet for outstanding product knowledge and customer satisfaction. What does it take to earn this Mark of Excellence Award? Team members must have extensive knowledge and know how to treat you right and keep YOU the customer happy. It is reserved only for the best GM Dealerships. We are very proud of this accomplishment for professionalism, superior customer satisfaction and excellent sales while expanding our business. Congratulations to all Red Wing Chevrolet staff who worked hard to attain the Mark of Excellence Award!
Pictured left to right: Mitch Koneczy: GM Zone Rep, Brad Banitt: GM, Joey Langfeldt: New Car Mgr
Kelly Ratz Sales & Marketing
Larger, lighter and more efficient Malibu to be unveiled at New York Auto Show
Red Wing, MN – Designed to deliver more efficiency, connectivity and advanced safety features than ever, the next-generation 2016 Chevrolet Malibu will make its public debut at the New York International Auto Show this April.
Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing model. That, in turn, provides increased rear legroom and interior space.
“Chevrolet has earned an impressive lineup of industry awards over the past year,” said Brad Banitt of Red Wing Chevrolet. “The upcoming debut of the next-generation Malibu will only continue the brand’s momentum and customer excitement.”
Due to a higher-strength steel structure, the new Malibu is also expected to be 300 pounds lighter than the current model, which benefits the sedan’s fuel economy and handling.
“Malibu’s gorgeous styling is the result of a masterful understanding of proportions,” said Ed Welburn, General Motors’ vice president of Global Design. “The roofline has been stretched rearward giving a more sleek profile, while the front wheels have moved forward and front and rear overhangs have been reduced. Along with the sculpted body side, these cues help Malibu appear more dynamic and sophisticated.”
The 2016 Malibu is expected to go on sale by the end of 2015.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at http://www.chevrolet.com.