Advertising the 2017 Chevy Volt

Looking for an appealing, enjoyable and efficient vehicle? We at Red Wing Chevrolet Buick Cadillac would encourage you to consider the second-generation Chevrolet Volt.

This plug-in hybrid is getting a lot of well-deserved attention, but is it appealing to customers who may be weary of hybrid technology?

General Motors is using a consumer-friendly approach to advertising the 2017 Chevy Volt. Instead of focusing solely on the advanced technology, they are instead directing attention to the benefits of the vehicle for the driver.

Chevy is striving to be “straightforward about the car’s capabilities and the benefits of having an a gasoline engine paired with the electric motor, which helps eliminate the range anxiety that comes with ownership of all-electric cars.”

In addition to the straight-forward advertising, Chevy has considered asking owners of the previous Volt to talk about the vehicle. This strategy would certainly add appeal to potential new Volt owners.

If you are interested in learning more about the Chevy Volt, stop in to Red Wing Chevrolet Buick Cadillac. We will be glad to tell you all about this vehicle and its great benefits of ownership.


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