Last spring, Chevrolet embarked on a new ad campaign. The campaign was referred to as the “Real People, Not Actors” campaign and pledged to include the opinions and perspectives of actual, everyday consumers in the brand’s commercials. This move has proven to be successful for the company, as Chevrolet saw sales increase each month since March 2015. Now, the campaign continues in a new Chevrolet Malibu ad titled “Unbranded.”
The concept of “Unbranded” is simple: strip the branding off of a 2016 Malibu and have normal people guess what kind of car it is. In practice, the concept works wonderfully. The ad features the first three people to see the unbranded vehicle to ask if it’s a Lexus, and one of them even estimates the cost to be somewhere in the range of $50,000 to $80,000. The Malibu is, of course, neither of those things, and the people featured in the commercial were suitably surprised when the car’s true identity was revealed with a price tag of $22,500.
More is planned for the Chevrolet Malibu ad campaign, including commercial spots that focus on features such as Apple CarPlay, Teen Driver, and Low Speed Front Automatic Braking. The “Unbranded” commercial, however, chooses to show off the 2016 Malibu’s sleek, upscale design in a way that feels honest and authentic.
It’s no secret General Motors has been looking to rebrand the ol’ Buick lineup in every way possible. From advertisements to reshaping, designing, and engineering most of the lineup, the entry level luxury brand is slowly shedding its “old driver” vibe. That shedding was pushed further with Buick’s Super Bowl ad.
The ad features Odell Beckham Jr. and Emily Ratajkowski at a wedding. The bride and groom driver off in a two-door convertible, recognizable only as the Buick Cascada. Like most Super Bowl ads, there was a bit of humor leading up to the message.
Ratajkowski dives to catch the bouquet in a similar fashion to Odell Beckham Jr.’s touchdown catch in 2014. Wedding attendees comment on how she ‘Odelled it.”
The Buick Cascada is a sleek model with flowing curves from front to back, a design not typically associated with Buick until recently. It’s the first convertible the entry-level luxury automaker has created for the market in 25 years in a push to appeal to a younger audience.
“Our target audience is broad with an opportunity like this, but really it’s focused toward everyone who has either the wrong perception of Buick or no perception at all,” said Molly Peck, Buick’s director of marketing.
We here at Red Wing Chevrolet Buick Cadillac are waiting impatiently to see what the new commercial does to sales!
Chevrolet Trucks Back in Black for 2016
New Midnight Special Editions available on Silverado 1500 Z71, Colorado Z71
Red Wing, MN – Chevrolet is expanding the popular Midnight Special Edition with new models available on 2016 Silverado 1500 Z71 and 2016 Colorado Z71. They join a growing portfolio of special-edition trucks whose popularity helped Chevrolet truck sales increase 27 percent last year – double the increase for the total truck market.
With the addition of the Silverado 2500 HD Z71 which was introduced in September,Red Wing-area customers now can select from midsize, light-duty and heavy duty Midnight editions. Each combines off-road equipment and monochromatic details, such as:
Locking rear differential
Transfer case shield
Hill Descent Control
Aggressive Goodyear Wrangler Duratrac all-terrain tires
All-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps
Black side moldings and beltline moldings
Black painted alloy wheels
Special Z71 badges on the doors
A spray-in bedliner (black, of course)
And black Chevrolet bowties for the front and rear.
“The Silverado 1500 Midnight was very well received by our customers in 2015,” said Brad Banitt, GM of Red Wing Chevrolet. “Offering the combination of off-road equipment with a bold, black appearance in three Z71 Midnight Special editions is sure to be a big hit again this year.”
Other special-editions available for 2016 include the Silverado Realtree®, Silverado Special Ops, and Colorado Trail Boss, with additional models to be announced later this year.
Please visit redwingchev.com for more information on the special editions available for Silverado and Colorado.
Red Wing Chevrolet Buick Cadillac teams up with Red Wing Hockey Association to support youth hockey program
In the spirit of teamwork taught by youth sports, Red Wing Chevrolet Buick Cadillac is joining Red Wing Hockey Association to provide players and coaches with hockey equipment kits that include hockey pucks, t-shirts, and knit caps, a sponsorship check and an opportunity for community members to enter the free Ultimate Pro Hockey Experience sweepstakes.
Red Wing Chevrolet Buick Cadillac and other Minneapolis-St Paul-area Chevrolet dealerships are donating these items to participating leagues in the area.
Each of the sponsored leagues across the region will receive 500 free sweepstakes entry forms to distribute within the community. At the end of the entry period, one winner from Minneapolis-St Paul will win the Ultimate Hockey Experience in addition to other prizes.
Red Wing Chevrolet Buick Cadillac will also present a check representing a one-time monetary contribution to Red Wing Hockey Association.
Some leagues plan to grant scholarships to families who cannot afford to enroll their children in the league, while others will use the funds to improve facilities and equipment.
“Red Wing Chevrolet Buick Cadillac supports these youth hockey players because Chevrolet believes play opens up all kinds of possibilities for these kids and the community,” said Brad Banitt, GM for Red Wing Chevrolet Buick Cadillac. “We hope that giving them the opportunity to raise much needed funds will make this a great season for Red Wing Hockey Association.”
Red Wing Chevrolet Buick Cadillac