OnStar to donate a dollar to United Way for each Santa call received
[Red Wing, MN] – For the sixth consecutive year, OnStar is providing U.S., Canada and Mexico subscribers the opportunity to learn Santa’s whereabouts on his journey across the globe Christmas Eve. With the press of the blue OnStar button, Red Wing, MN drivers can be informed of Santa’s location at that moment in time.
Through collaboration with the North American Aerospace Defense Command’s (NORAD) Tracks Santa program anyone with an active OnStar subscription can request a “Santa Update” between 7 a.m. on December 24 until 5 a.m. EST on December 25. OnStar advisors will provide Santa’s location based on NORAD’s official Santa Radar Plot Map.
“My 2-year-old son has finally reached the age where he is excited about Santa,” said Keitha Martin, a GMC Acadia owner and OnStar subscriber. “This year we will be following Santa’s journey to deliver his gifts through OnStar. My husband and I are just as excited for this magical experience!”
This year for each Santa call received, OnStar will donate a dollar to United Way for Southeastern Michigan.
“We are grateful to OnStar for making United Way for Southeastern Michigan the recipient of dollars raised through the program to chart Santa’s progress,” said United Way for Southeast Michigan President and CEO Michael J. Brennan, “We are pleased to be part of a program that brings such delight to so many during this holiday season.”
OnStar is dedicated to the safety and security of subscribers year-round. To accommodate the volume of calls seeking Santa’s location, advisor staffing is adjusted to accommodate the extra traffic.
“We are happy to provide our subscribers with a special way to get into the holiday spirit,” said Terry Inch, OnStar chief operating officer. “OnStar’s advisors enjoy responding to these calls and helping make the season a little more joyous.”
Individuals without an OnStar subscription can follow Santa’s journey via the NORAD Tracks Santa website, Facebook page, Twitter hashtag #NORADSanta or by calling the hotline at 1-877-HI-NORAD (1-877-446-6723).
Red Wing Chevrolet Buick Cadillac, 2500 W Hwy 61, Red Wing, MN
About OnStar LLC
OnStar, LLC (OnStar) is a wholly owned subsidiary of GM Holdings LLC (“GM”). Along with its affiliate Shanghai OnStar Telematics Co. Ltd (a joint venture involving OnStar, Shanghai General Motors Co., Ltd (SGM) and Shanghai Automotive Industry Corporation (SAIC)), OnStar serves more than seven million subscribers in North America and China. OnStar is a provider of connected safety, security and mobility solutions and advanced information technology. OnStar’s key services include automatic crash response, stolen vehicle assistance, remote door unlock, turn-by-turn navigation, vehicle diagnostics and hands-free calling.
MEDIA CONTACT: Kelly Ratz